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District Badge

With the amalgamation of the districts of Jarrow and South Shields in 1997 it was decided to have a competition to design a new badge. Every member of the new district badge was invited to submit entries for the badge. The eventual choice of design was not one produced by a single entry, but a montage of several ideas.
The basic theme is of two jigsaw pieces representing Jarrow with its Viking history, the flag of Denmark is the background for a Viking with flaming helmet – on the left, and the maritime history of South Shields depicted by the sea and lighthouse (taking Souter and Whitburn as its inspiration) on the right.

The overall theme of unity within the borough of South Tyneside is established.

The original Jarrow district badge was based upon the Norse Longships, which came and sheltered in the winter times on the river Tyne. These people were invaders and hence the destruction of the Jarrow Monastery which was home for a time to the Venerable Bede. This invasion destroyed a period of Saxon enlightenment and plunged Northumbria in the “Dark Ages”.

The South Shields badge was a direct copy of the seal and coat of arms, which was designed by a local artist and adopted by the borough in 1851. It contains a lifeboat manned by South Shields Pilots representing humanity; supported on the left by a South Shields Sailor representing courage; and on the right a female figure representing commerce. The motto “Always Ready” was chosen as being representative of the birthplace of the lifeboat.